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How to design a product label

Coca-Cola Bottles

Designing the Perfect Product Label: A Comprehensive Guide

In today's competitive market, an excellent product label design is crucial for any product's success. A well-designed label not only catches the consumer's eye but also communicates vital information about the product. In this comprehensive guide, we will walk you through the process of designing the perfect label for your product, ensuring it stands out and effectively conveys your brand message.

Factors to Consider When Designing a Label

When designing a product label, it's essential to consider several factors, including color choice, typography, label size, and placement. Let's discuss these factors in more detail:

Colour Choice

The colours you choose for your labels play a significant role in attracting customers and creating brand recognition. To make your product stand out, select colours that are eye-catching, complement your brand identity, and evoke the desired emotions associated with your product.


Typography is another critical aspect of product labelling. Choose fonts that are easy to read and reflect your brand's personality. Consider using different font sizes, styles, and weights to highlight essential information and create visual hierarchy.

Label Size and Placement

The size and placement of your label should be determined by the shape and size of your product packaging. Ensure that your label fits well and is placed prominently on the package, making it easy for customers to read and understand the information provided.

Exceptional Label Design Examples

To help inspire your label design, here are some examples of labels that have stood out due to their exceptional designs:

  1. Coca-Cola: The iconic Coca-Cola label features a distinctive script font and a simple yet bold colour scheme, making it instantly recognizable.

  2. Absolut Vodka: The Absolut Vodka label uses a minimalistic design and clean typography, allowing the unique bottle shape to take centre stage.

  3. Toblerone: The triangular shape of the Toblerone logo and packaging is cleverly integrated into the label design, reinforcing the brand identity.

The Design Process: Step by Step

Now that you have a better understanding of the factors to consider when designing a label, let's walk through the design process step by step:

  1. Choose a Template or Start from Scratch: Begin by selecting a pre-designed template or create a custom design from scratch. Templates can be helpful for those with limited design experience, while a custom design allows for more creative freedom.

  2. Incorporate Logos and Symbols: Including your brand logo or relevant symbols can help reinforce your brand identity and make your product more recognizable.

  3. Select Artwork and Images: Use high-quality artwork or images that complement your product and brand identity. Be sure to choose images with the correct resolution to ensure a crisp, clear print.

  4. Choose Packaging Materials: Select packaging materials that align with your brand's values and provide the necessary protection for your product. Consider the material and finish, as this will affect the overall look and feel of your product packaging.

Tips for Choosing the Right Printing Company and Process

Once your label design is complete, it's time to find a reliable print service to bring your vision to life. Here are some tips for choosing the right printing company and process:

  1. Look for Experience and Expertise: Choose a printing company with a proven track record and expertise in product label printing, such as J.H. Davenport, a family-owned printers in Leeds with over 130 years of experience producing high-quality custom labels.

  2. Consider Printing Options: Various printing options are available, including roll labels, paper labels, and die-cut labels. Determine which option best suits your needs and budget.

  3. Request Samples: Before committing to a print service, request samples of their work to ensure the quality meets your expectations.

For more information about JH Davenport's label printing services, visit their website at or reach out directly via phone at 0113 249 5561 or email at With their state-of-the-art printing technology and zero-defect policy, you can trust J.H. Davenport to deliver exceptional quality prints for your product labels.

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